Wednesday 14 April 2010

Alternative Apparel - Spring '10 - I Kind Of Love You

This is Alternative Apparel's Spring '10 Campaign video - I Kind Of Love You. The video spawned from a very special photo collage project of the same name that they launched with Flaunt Magazine.

Here are a few words from AA:
"Inspired in part by the famed romance between cultural icons Jane Birkin and Serge Gainsbourg and the overall vibrant allure of 1960s French pop culture, Alternative’s “I Kind of Love You” campaign video evokes a casual luxury and effortless cool that is synonymous with the premier brand’s fashion-forward, vintage-soft clothing and accessories. From music, art and cinema to the unforgettable icons themselves, the 60s French pop scene was abundantly rich in style and creativity; it was a cultural moment in time that was all about spontaneity, authenticity and comfort—both inside and out. Featuring the latest Alternative fashions for women and men, the film was shot in L.A.’s scenic Laurel Canyon neighborhood."

Enjoy the vid! I kind of love it ;) 

Come grab your Alternative @ Addiction! =)

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