Tuesday 2 March 2010

In Store This Week -- UNIF


UNIF - U'RE NOT IN FASHION, THAT'S WHY WE'RE HERE

This little LA brand began its journey in 2004 when creator/designer, Eric Espinoza, singlehandedly started to create tees from his own backyard. He took his unique designs from boutique to boutique, taking orders, making shirts, shipping them out within impressive time frames all by himself. 2 years later, he was approached by a seasoned LA designer who offered him an office and the assistance of a list of incredibly talented industry people to develop his craft and his brand. Another 2 years later, UNIF is found all over the globe with its complete collection of men's and women's cut & sew knits, wovens, denim, accessories, and much more.

UNIF embodies and represents true LA street and contemporary style. Eric's quirky personality is depicted in all of his fun collections which are definitely not for the bland. 80's style, crop tops, fun colors, flattering fits, creative & playful designs with both graphics and cuts - All fascinating & fabulous characteristics of his new Spring collection - Available @ Addiction this week!!

Here's a sneak peek:

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